An Open Letter
This is a note to my future self.
It is also a promise to our customers.
And a commitment to everyone who works with and for this product.
This company did not start with perfection.
It started with curiosity, frustration, ambition, and the belief that technology should serve creativity, not limit it.
To stay true to that belief, everything we build must stand on three values.
Humbleness
No matter how fast we grow, how advanced the technology becomes, or how confident we feel about our direction — humbleness must come first.
We will not assume we know better than our users.
We will not dismiss feedback because it is uncomfortable.
We will not confuse momentum with correctness.
Humbleness means listening before responding.
It means admitting mistakes early.
It means understanding that every customer trusts us with their time, money, and ideas — and that trust is never guaranteed.
If we lose humbleness, we lose everything.
Change Starts With Myself
Progress cannot be demanded from others if it is not practiced at the top.
Before asking for better execution, I must think better.
Before expecting discipline, I must show it.
Before pushing for innovation, I must remain open to being challenged.
This company will evolve only if I evolve.
Culture is not written in documents — it is reflected in daily behavior.
If something is broken, I will look inward first.
If something works, the credit belongs to the team.
Leadership here means responsibility, not authority.
Improve With Technology in Mind
Technology is not a shortcut.
It is a responsibility.
We will use technology to remove friction, not add confusion.
To empower creativity, not replace it.
To move faster, but never blindly.
Every tool we adopt must make life easier for the user.
Every feature must have a clear purpose.
Every experiment must respect quality, ethics, and long-term trust.
We will not chase trends for attention.
We will build systems that last.
Progress is not about doing more — it is about doing better, consistently.
Final Commitment
This is a promise to stay grounded when things go well
and stay resilient when they don't.
To build with honesty.
To lead with responsibility.
To improve relentlessly — without forgetting why we started.
If this letter ever feels uncomfortable to read in the future,
that is a sign it still matters.
And that is the point.
